Advanced Online – Big data and algorithms

Idealistic side of big data – lots of fantastic things can be done when information is aggregated and compiled, lots of new things can be identified. We found out that when students sign up to UCAS to go to university, they sell on student information to food/drink businesses for marketing. This doesn’t really bother me to be honest, but I do think we should know this rather than being told in the lecture room! Companies all over the world track their customers, which brings me to the idea of loyalty cards. Are the supermarket point card schemes just another way for these companies to track what we’re buying so that they can target their marketing even more precisely?

“Absolutely everything can be measured.” In the NYT, David Brooks said the philosophy of the age was data-ism, which links to my ideologies I touch on throughout my blog. Today’s world is certainly focused on the data-age, and many processes rely on data collection, which can generally be done through the tech industry.

So many people put their trust in algorithms to explore an area of their life thus improve it. For example, dating websites – algorithms help the site to find patterns and connections for people with like-minded individuals. Its a very clever process, but it does require the person’s personal information to be available in order to drive the data and produce results.

The company Narrative Science use algorithms and patterns in data to write their stories, which generates a large number of stories that no other journalist could do. Having access to big data definitely fills a gap, but it is a worrying factor for journalists.

The New Aesthetic is an interesting website for people to look at to track data patterns, helping to generate stories.

Living and working with big data and algorithms

Idealistic side of big data – lots of fantastic things can be done when information is aggregated and compiled, lots of new things can be identified. We found out that when students sign up to UCAS to go to university, they sell on student information to food/drink businesses for marketing. This doesn’t really bother me to be honest, but I do think we should know this rather than being told in the lecture room! Companies all over the world track their customers, which brings me to the idea of loyalty cards. Are the supermarket point card schemes just another way for these companies to track what we’re buying so that they can target their marketing even more precisely?

“Absolutely everything can be measured.” In the NYT, David Brooks said the philosophy of the age was data-ism, which links to my ideologies I touch on throughout my blog. Today’s world is certainly focused on the data-age, and many processes rely on data collection, which can generally be done through the tech industry.

Advanced online journalism – Multimedia packages, live blogging and blogging 20.03.15

Today in Advanced Journalism we discussed the different opportunities that we have available: from curating a piece and compiling a multimedia package on Storify to Live Blogging an interesting event, the world is ours and it is individual. 

Some of my idea included: 

– Reaching out to the ex-pat community and finding out what they think about living abroad, is it really all that it is made out to be?

– Live blogging a political event and curating content in from all over the internet. There are lots of different events, especially in London, but I think I feel more passionately about focusing my energy on a particular project where i can really investigate a story, a niche, and portray it in an individual style.

So…My individual project will focus on the transition between the Twilight movies and the new release of 50 Shades of Grey. The question will be based on the following:

Why do women writers keep portraying clingy and obsessive male leads as a romantic ideal for women? 

I want to see how people feel about the film, the general response and curate content from the internet about the different responses too. I will create a survey and include all of my findings/research into my blog after creating it on Storify. It will be a unique package with more than one post demonstrating different angles as well as an overall individual response to: 50 Shades of Twilight.

Musical break in Leeds 

So this weekend I ventured up to Leeds to relax and spend sometime with musicians. I haven’t been to Leeds since I was younger, so the breakaway done me good!

However during my stay I realised just how quick time flies by. Just as I left it felt like I had only just arrived, yet I had achieved so much. Those times when you can be on your own in your own space many of life’s beautiful treasures shine through, and the creativity is immense. Not only did I plan some more of my book but I had time to digest my life to this day, and be thankful for all the people around me that give me the strength to pull through the hard times. 

Along the way we certainly endure many challenges but in a weird way, I wouldn’t change it. Without the hard times I would never of grown to be a better person, learn from the mistakes and understand how to do things differently the next time. 

Being around musical individuals really pushed my creativity to new levels. Not only that but I found my knowledge rocket, as I asked questions about space and reverb for example. The talent of some people actually blows my mind, and it’s quite funny how people tend to not realise their own talent, thus limiting their confidence to reach their full potential. 

I love music. It’s that simple. It has a key to my heart and soul and takes me on a spiritual journey of some sort, depending on the genre of song and memories that come with it. It’s a magical experience and I wouldn’t change it for the world.

Music+words=happiest girl in the world.

Advanced Online Journalism 13.03.15 How to Pitch, Live Blogging workshops

In this weeks workshop we looked at what makes a really good pitch and how do we efficiently prepare. Being quite worried about this sector of the assessment I found this workshop really useful.

I always try to relate what I’m doing in my lectures to real life, as I think that’s what the university experience should be about, and today I realised that presenting and pitching an idea is actually very important to reach out and put your message across. The tech industry is pretty complex, but just by analysing Steve Jobs and how he humorously sparks interest and engagement in his crowd it really did inspire me.

These things need to be considered in my pitch:

  • What problem will my idea solve?
  • Who is it for? The target audience
  • Is it realistic and affordable?
  • Why should my investors help me to solve the problem?

It is exciting to be creative and come up with a unique idea. Who knows, it may actually become a real app one day?

Here are some videos I looked at and found interesting

How to present confidently

Top tips for the nervous presenter

Youtube video on presenting

Video on tips of presenting like Steve Jobs – the PRO

So all in al we need to reassure ourselves and the listeners of our ideas and really open up our minds to possible questions. So what will they ask me and answer it before they have the chance to ask me? That will be one of the biggest challenges I feel I will have to face…

Appreciating the smaller things – our body, mind and soul

When you walk into a hospital and you look around and you see all those in need of help, they feel sick, hurt in more ways that can possibly be imagined, does that make you feel grateful for your health? ‘Our health is our wealth’ – a common phrase that is often looked over and not really digested as knowledge. Without our health how are we ever expected to enjoy our wealth? We’re not. So many of us don’t wake up and be thankful for our health and for another day, when it is something that we should constantly be grateful for. It’s a treasure, a gift that so many people would love to have, so surely we shouldn’t take it for granted?

This leads on to commodities that we dress ourselves up in to make us fit in, but also make us feel good. We can get so stressed and upset if an outfit doesn’t go the way we planned, or if we haven’t got the right jewellery accessories to match, but in-fact none of that is important. All that matters is that we are happy on the inside and with ourselves, which will miraculously shine on the outside and whole world will feel it, see it and you will see those around you bounce off your positivity.

We should value our happiness and our well-being, give it an equal importance to say a business meeting. I cannot list the amount of people I know who complain about their health yet they do nothing about it, they sit back and wait for it to get worse and worse. What makes a business meeting more important than going to see the doctor or seeking help? The answer to that is beyond my knowledge.

So let’s start to get our priorities straight and appreciate the smaller things in life, the things that we may not necessarily think about – our body, our mind and our beautiful souls that we have all been blessed with.

 

 

‘Antidote’

“The world is sick” – people have forgotten what it is like to truly live and feel so unconscious as to where they want to go in their lives. It seems that people are searching for joy on their telephones, when in-fact social media isn’t that social AT ALL, and won’t bring about much joy in the slightest. So what can be done?

As I have previously written, the shopping mall has become the new church, so perhaps by touching in and enjoying the conversations with the people in our company when it exists is a great starting point. People seem to be so wrapped up in themselves these days that they cannot even open the door for another person or help an elderly person with their shopping. If we see someone struggling, surely we should stick together and help? To give back is an amazing feeling, and imagine what the world would be like if everyone did one voluntary thing for somebody else every week – I’m sure it would be a much better, happier place.

All forms of addictions can be considered as an escapism – to take someone from reality to another place where no worry exists. They feel worry free, and most of us are guilty and have an addiction of our own, whether that’s Facebook or drinking alcohol, but what we should stop and ask ourselves is does that really solve the problem? We know the answer to that, yet it still doesn’t stop us.

Just by being thankful for what we have and showing gratitude the universe WILL give you more things to be grateful for, it’s the fact of life. If we moan and complain, become selfish and centered on our own needs without taking into consideration the needs of others, it becomes an isolated, one-way society. Don’t we all want togetherness? I find that I’m happiest when I’m with my family, and we are all sat round laughing and telling jokes, because we are all in the present moment and the feeling of sharing joy with another being is priceless. A mobile phone doesn’t make us happy nor does having a network of over 3,000 people on Twitter or Facebook because none of that is in REAL life – this is what we need to remember. So next time you want to meet a friend or even catch up with someone, why not call them? Or why not write them a letter? Create the intimacy that has been lost for such a long time now; I think it’s caught up in something. That something being the Internet.