Urban Showcase Event 25th November 2014
The Urban Showcase was a spectacular music event held in Area 51 at the Harrow Media Arts and Design Campus, University of Westminster. All students had the opportunity to pitch their song ideas to the organiser of the event, Stephen Rossiter, in bid to perform in front of industry guests. A selection of artists was chosen and had this fantastic opportunity to expose their talents and gain some professional feedback too.
On the evening there was a selection of artists who all had an even time-slot to perform to their audience. To say that the voices were remarkable is an understatement; it was evident that shivers ran down many people’s spines in the room as everyone watched in amazement.
The set-up of the event was very impressive and highly professional. The stage lights shone down eloquently on the artist on stage, and the venue itself proved to be a fantastic space for the event and for the audience.
There were free drinks and food available for close guests to the organiser on the night, as well as multiple rows of chairs for students to sit down, relax and to enjoy the show.
Stephen Rossiter introduced the evening, which was welcoming, full of clarity and provided comfort to the audience that the night was a well-structured, multi-talented show. The presence of the industry professionals made the evening that little bit more prestige, and added pressure to the artists as they knew they were being watched, and it was their ‘time to shine’.
From an audience’s perspective the night was thoroughly organised, specialised and had prolific talent embedded throughout. The sound engineers even stood out in the room, centred at the back but looked very much in control of the whole process too.
So congratulations to the organiser of the event – Stephen Rossiter – who put on a fantastic event that was very much enjoyed by Westminster students. We can only look forward to many more events of this kind to come during 2015!
Some insightful information:
Stephen Rossiter had scouted his acts as part of his A&R work at FMM Management, which is run through the university. Sally Gross is in the lead of FMM, who is the course leader of MA Music Business Management course at the university.
The aim of the night was to show off talented musicians and at the same time potentially get them a record deal. The organiser of the event had the chance to scout internally and externally, but he said: “My focus has been internally as I know we have so much talent at Westminster.”
The premise for the students on the night was to showcase the acts and then gather the feedback from the industry guests to then relay back to the artists/bands. They gave some advice on how the performances could be improved and other relevant information that can heighten their success in the music industry.
Stephen Rossiter said: “We will be putting on more live events for the other genres and possibly a final showcase of the overall best talent. My guests this time were very influential in the urban genre and very much involved in bringing through new talent.”
He continues “Area 51 is a great venue and should be used more by musicians at the university and FMM hope to build in this success and keep up the momentum!”
Here is a list of the industry professionals who were present on the evening:
- Aniff Akinola: is an artist/producer and is best known for his single Baddest Ruffed
- Jess Hamilton: is an A&R for Imargem publishing
- Tumai Salih aka Turkish: owns independent record label with the artist Sway. She has also worked at Sony and Universal and is an urban producer
- Jamie Reddington: is a young producer/songwriter, and is very well connected and current within the industry
- Alastair Finlayson: is a modern music manager looking to scout new talent